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Influencer marketing case

Procter & Gamble: Old Spice

Task: Implement native advertising with Instagram bloggers

Geo: Russia

Objectives: Promote Old Spice for Men's Day (23rd of February) in Russia

Influencer Selection: Old Spice has successfully established a unique identity by incorporating humor to captivate consumers and craft memorable advertising campaigns. We identified popular Russian female influencers known for their humor and comedic style

Content Creation:
1. Create engaging and humorous content featuring Old Spice such as short comedy sketches
2. Ensured seamless and natural integration of Old Spice into the influencers' content, showcasing its features and emphasizing its appeal as a great gift

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Results:
Influencers: 4
Reach: 8.3 M
Average ER post: 9.7


 

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